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Focusing on Facebook Fans and Twitter Followers is Crazy!

Over 400,000 fans…or gleeks It’s getting awfully noisy out there.  Deafening is a better word for the Social Media (SM) world and all the “just in time” SM experts, gurus, consultants, strategists,...

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SOCIAL MEDIA MATURITY MODEL – Where is your company?

After talking to many companies over the last few years about Social Media, I put together a model for the different stages that companies go through with social media. There seems to be 4 stages:...

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